Nationwide Marketing Group is making strides to boost its members’ appliance business with a new agreement with Appliance Dealers Cooperative (ADC), a member of the NECO Alliance, to create a market-leading purchasing program for its members. Nationwide Marketing Group’s diverse membership includes not only custom installation companies, but also appliance and furniture retailers. Integrators looking to expand their smart appliance business will be able to take advantage of the newly expanded buying power.
According to Patrick Maloney, executive vice president of membership for Nationwide, the program allows independent retailers who choose to take advantage of this partnership to get the best of both worlds – industry-leading distribution powered by an array of Nationwide services.
“Everyone struggled with product availability during the pandemic, but ADC’s buying power helped their members stay ahead of the curve and get the inventory they needed in a timely, consistent fashion,” Maloney says. “Through this partnership, our members will have access to that same successful infrastructure, giving them a significant edge as they compete with Big Box retailers.”
ADC’s lineup features more than 70 brands, opening up new opportunities to Nationwide members. As part of the relationship, Nationwide members in the qualified delivery area will place orders with ADC through an exclusive online platform. The orders will then be received, fulfilled and delivered by ADC using their existing delivery network.
Ken Miele, CEO for ADC, says his group is thrilled to be fully realigned with Nationwide Marketing Group.
“We have always had a close relationship with Nationwide and have been impressed with their leadership team and commitment to the independent channel,” Miele says. “During our many conversations, it quickly became apparent that this is where we are supposed to be. We are so happy to be back and look forward to expanding the scale of ADC as a result of this partnership.”
For more information or to enroll, Nationwide members can contact Mark Spear at email@example.com.
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