S.C. Integrator Boosts Entertainment, Efficiencies at Beach-Themed Brewery

With locations in the Mid-Atlantic and Southeast U.S., the Crooked Hammock Brewery combines great food, hand-crafted beer and immersive entertainment. To make the beach vibe destination experience more impactful and help deliver technology that’s easy to implement and simple to maintain for staff, management enlisted the help of local URC dealer Strand Security.

The award-winning brewer tapped Strand Security of Murrells Inlet, S.C., to create uniquely branded spaces across its locations using its sophisticated AV and automation designs and installation.

For this commercial/resimercial project, Strand Security specified a system built on URC’s Total Control automation and control platform and solutions to enable Crooked Hammock Brewery to change its coastal restaurant environment.

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To help support this vision of branded entertainment spaces, Crooked Hammock Brewery hired Strand Security to support the advanced technology infrastructure using URC’s Total Control Accelerator operating system and its quality hardware solutions.

Strand Security’s components installed at Crooked Hammock Brewery locations featured:

Base Stations such as URC’s MRX-15URC High Definition Audio (HDA) amps including the HDA-8100 and HDA-4100Architectural speakers and Sonos plus TV audio sourcesUser interface devices such as the TKP-9600 touchscreenNetworking accessories including the HDA-SW5 and MXR-4IR

Chuck Bryant, founder of Strand Security, aided in bringing vision and concept to reality using the latest URC Total Control software and AVB network devices. Across three locations, the Total Control system controls 21 rooms, 36 pairs of Klipsch speakers and nine LG TVs.

Myrtle Beach-area Strand Security deployed URC Total Control infrastructure and interfaces at Crooked Hammock Brewery locations.

“The Crooked Hammock Brewery challenged us to design a system that was easily repeatable and incredibly intuitive while delivering innovative entertainment experiences,” Bryant says.

URC Solutions Impact Multiple Aspects at Crooked Hammock Brewery

As the brewery moves beyond traditional design and operations approaches, it uses systems technology to:

Craft enjoyable spaces by automating audio and video systemsShowcase brewing practice, dining and the coastal experienceUnify control and automation across locationsDrive staff efficiency by eliminating simple tasksEngage in remote monitoring and control

“The growth of the Crooked Hammock Brewery has resulted in a greater reliance on technology and automation to deliver consistent entertainment and atmosphere control across all of our locations, states Rich Garrahan, owner, Crooked Hammock Brewery.

“Chuck and team at Strand Security have created an automation system that allows us to spend more time creating incredible beer, food and good times for our guests.”

With URC products as the core of the commercial system, the installation delivered seamless, intuitive control to elevate the brewery maintenance for employees and fuel more fun for visitors to the beach-themed locales.

Plus, given the success of the current systems, brewery management plans to expand control to three stages and DJ locations, the integrator reports.

“URC’s Total Control system and our field team created an excellent commercial system for the Crooked Hammock Brewery,” adds Lee Rambler, URC’s director of sales.

“It’s scalable, easy to program, fast to install and reliable. It can deliver enjoyable, comfortable, safe spaces while allowing staff to focus on delivering enjoyable guest experiences.”

Based in North Myrtle Beach, S.C., Crooked Hammock Brewery offers coastal vibes for customers.

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