Boston-Area Integrator simpleHome Acquires Creative Systems

simpleHome, the Boston-area-based integration company that was formed in November 2021 with the unification of veteran companies Audio Video Design and Sounds Good, just got even bigger. The company announced the acquisition of Creative Systems, based in Natick, Mass., led by 40-year owner Steve Collotta. He joins Brad Smith and Greg Brett as the leadership team behind the growing company, which brings a new, comprehensive approach to home technology, service, education, and design to the local market.

The companies are a strong cultural fit, as Collota conducted an extended search on the best fit for his company that shared the same philosophy, workmanship, and customer care. At the same time, Smith and Brett recognized Creative Systems as a worthy competitor, and the acquisition aligned with their long-term goals.

Their new business model, aptly named simpleHome, acts as a complete liaison between the trade community — architects, builders, and interior designers — and their clients. simpleHome creates a partnership that seamlessly blends smart home technology into the design at whatever scale is appropriate for the house or commercial project and budget.

These three companies, now simpleHome, are combining their decades of experience to offer something truly unique. Joined by Bob Riddle, co-owner, Daniel Abramson, Mark Rosa, Tara Pavia and several other industry veterans, simpleHome’s mission is to make it easy for trade partners to deliver the best home automation, lighting, entertainment, wellness and energy management systems in a manner that’s stress-free and reliable.

Builders, architects and interior designers have been seeking a company that truly simplifies every step of the process, from client consultation to implementation and service — and never oversells. Enter simpleHome.

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In addition, the company has developed a new service model known as the Proactive Service Plan which provides turnkey priority support to homeowners for guaranteed 24/7 service and support. In the luxury home market, simpleHome recognized that the reliability of service providers is paramount.

Offering three showrooms, simpleHome is a licensed provider of some of the best brands including Lutron, Hunter Douglas, Control4, Crestron, Seura, Revel, and Savant

“Our experience center showrooms allow clients to engage with the technology in ways that make sense to them,” says co-founder Greg Brett. “With design top of mind, we demonstrate that we care about the overall placement and aesthetic of every space, as well as our commitment to providing excellent service to the homeowner well into the future.”

“Our role is to professionally manage the entire technology portion from A to Z,” says co-founder Bob Riddle.

“We are experts in the field and have an amazing team of people. Most importantly, our three companies have a reputation for being a resource to the residential design community, engaging early and making for a smooth process. Together, we add even greater value to our industry partners with a promise of responsiveness and performance to them and their client.”

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