Integrators know about the big industry booths to visit during CEDIA Expo every year, but what about making plans to meet with some of the smaller, less familiar companies cracking the door into the custom industry? CEDIA Expo 2022, taking place Sept. 29 – Oct. 1 at the Kay Bailey Hutchison Convention Center in Dallas (register here), is bringing back the area it calls The Launchpad, to help new companies to introduce their brand and technology to the residential technology industry.
The Launchpad is designed to highlight brands that have been in business for less than three years and have never exhibited at CEDIA Expo.
The event introduced The Launchpad, formerly Innovation Alley, as a cost-effective opportunity for emerging brands to market their products, and also give them a bit of a Shark Tank-like experience. Brands included in The Launchpad will participate in the TechStarter Competition and present short business pitches to CEDIA Expo’s panel of industry expert judges. The judges will evaluate the brands on their product, innovation, opportunity and marketing and sales strategies.
The top brands will be named to the CEDIA Expo 2022 TechStarter FIVE. They will receive a host of special benefits to elevate their new businesses to media, attendees and customers. The program will culminate with a TechStarter judges panel discussion on the Smart Stage and the selection of the Launchpad TechStarter Grand Prize winner.
Current brands participating in The Launchpad at CEDIA Expo 2022 include:
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CEDIA Expo Exhibitors Use Show as Launchpad to Resi Success
“The Launchpad has provided a platform to introduce our cyber security protection product for IoT devices. It was amazing to launch our product on the same stage as Microsoft, Cisco and many others,” says Kelly Ryan, director of business development for guardDog.ai.
“The Launchpad and the Propel program through CEDIA were the best we could have done to launch our product in the home automation sector.”
The Launchpad has been a pivotal platform for companies to launch their brands and gain exposure to the custom installation community.
A few of today’s industry-leading brands, including AXIS, Domotz, Josh.ai and HDMI Staffing, utilized The Launchpad (formerly Innovation Alley) to introduce their brands to the residential technology industry. Brands interested in joining The Launchpad can submit an application to participate.
“We recognize that new companies need the opportunity to gain exposure to catapult their brands in the marketplace,” says Jason McGraw, CTS, group vice president for CEDIA Expo and KBIS, Emerald.
“The Launchpad is designed to highlight new brands and innovations and provide them with unparalleled publicity and an opportunity to engage with integrators, reps and distributors in the industry. We are excited to welcome these new companies to CEDIA Expo, the largest event for the channel in North America.”