Guitar Center’s Business Solutions division has acquired New England-based Cutting Edge Systems Corp., bringing it under the umbrella of the Audio Visual Design Group (AVDG), a commercial and residential audiovisual system integrator that has operated as an arm of Guitar Center Business Solutions since 2017.
According to a press release from Guitar Center, the acquisition is part of an aggressive growth strategy in the Northeast.
“Headquartered in Westford, MA, Cutting Edge has built a reputation for excellence over three decades,” the press release says.
“The company’s projects have been featured in numerous industry publications, including Electronic House, New England Home, Boston Design Guide, CE Pro, Builder/Architect, and Architectural Digest.”
“We are excited to welcome Cutting Edge Systems and its talented teams to the Guitar Center family,” said Mohit Parasher, President of Guitar Center’s Business Solutions.
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“Cutting Edge is well known for its audio-visual expertise throughout New England and Greater Boston. Their experience, skillsets, and values are a perfect match for AVDG as we continue to expand in the Northeast and build upon the award-winning technology integration services that AVDG is known for nationally.”
Cutting Edge Systems is an HTA-Certified installer whose factory-trained technicians hold certifications with numerous technology brands, including Crestron, Lutron, Control4, Digital Projection, Sony, Marantz, Pakedge, Harman Luxury Audio, and others.
The company has been recognized nationally for its system designs and installations in commercial and residential environments.
Guitar Center/AVDG Recent Northeast Expansion
The acquisition of Cutting Edge Systems represents the second major expansion in the Northeast for AVDG, which acquired New England-based Maverick Integration Corp. in 2020 and currently has offices in Waltham, MA, and Nashua, NH.
“Customers of Cutting Edge Systems can expect the same great service and expertise that they’ve always received, backed by the industry-leading innovation and streamlined processes that AVDG has been perfecting for more than two decades,” said Parasher.
“As we bring these two leaders together as one unified company, we continue to improve upon the technology services, exceptionalism, and proficiency that have made AVDG a trusted AV partner and an industry authority.”
AVDG is the No. 7 company on the CE Pro 100 list this year with revenues topping $91 million