Industry Veteran Rob Keeler Joins Portal, the business software platform for integrators, announced that industry veteran Robert Keeler will join its team as Director of Vendor Services. Portal is best known for its cloud-based proposal tool, which is used by thousands of professional installers.

We’re thrilled to have Rob join our growing team” says Kirk Chisholm, founder and CEO of Portal. “Rob has several decades of experience with many top manufacturers in the custom electronics industry, making him a great fit for this new role. There’s a growing demand from manufacturers and suppliers to build value-added services, to go beyond the sale of the product and be a better partner for their dealers. Manufacturers now recognize Portal as a key
operational tool for a growing percentage of their dealers. We’re happy that they’ll now have Rob as their full-time resource, helping them understand and leverage Portal’s technology.”

Portal’s ‘Vendor Services’ team works with manufacturers and suppliers to make sure their products are well represented in Portal’s industry catalog, the core of the software for dealers. Portal helps manufacturers communicate to their dealers by syndicating important program and product messaging inside Portal. Additionally, Portal provides vendors with critical market visibility and demand prediction, helping them optimize their supply chain and better serve their dealers.

“I’ve been following Portal since they started almost 10 years ago. I’ve always been impressed with their ability to think outside the box and create really slick solutions for dealers.” says Keeler. “Their team is fantastic and I’m thrilled to be able to join them. As a manufacturer, I was always looking for better ways to communicate with my dealers, create more accurate forecasts and understand the market more than just looking backwards at my sales. Portal has solved so
much of this and I’m looking forward to being the one who shares it with the industry.”

Prior to joining Portal, Keeler was senior director of sales, sponsorships and partnerships at CEDIA. Before that, he spent several years at Stewart Filmscreen as director of sales and was with Screen Innovations in 2015.

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