ProSource Buying Group Names Jim Pearse as Incoming President

ProSource, the large audio, video and integration buying group serving the custom/retail electronics industry, has announced the appointment of Jim Pearse as incoming president of the organization. He will report to Dave Workman, who continues to serve as CEO of the group.

Pearse brings over 30 years of extensive retail experience from his leadership positions at Wireless Advocates, where he served as the president and CMO through 2021, and most recently provided guidance to the company as an executive advisor.

His prior stints include Sears Holdings Corporation, where he served as COO and vice president of Consumer Electronics, and Ultimate Electronics, spanning a variety of executive responsibilities from 1998, including the title of president from 2007 to 2011.

“I am excited to apply my experience to helping ProSource members grow their business and support our relationships with our valued ProSource partners,” Pearse says.

“My specialty retail consumer electronics roots were planted when I was 14 years old, working in my family’s Ultimate Electronics stores in Denver. I quickly developed a deep respect for the dynamics of growing a customer-focused, entrepreneurial business. I look forward to supporting the ProSource leadership team’s passion to leverage the scale and membership value of the organization to support our members and partners.”

Pearse’s involvement in the consumer electronics industry has earned him a reputation as an executive that maintains a high level of integrity and partnership focus, the buying group notes.

“Jim’s strengths as an inclusive team leader with a track record of success stems from his background as an effective executive guiding the development, expansion, and profitability of both regional and national retail brands,” says Workman. “ProSource is very fortunate to welcome an engaging and humble leader that values partnership as a foundation of success.”


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The expansion of the senior management team supports the continued growth of ProSource, adds Workman. The group recently welcomed 400 integrators and 200 vendors to its 2022 ProSource Spring Summit, held in Las Vegas earlier in March.

During the Summit, the group celebrated its 2021 Members of the Year. Also amid the enthusiastic setting, it reported its ProSource Academy has trained 58 new technicians since its launch in 2021 and will be instituting a Level 2 training course in the spring of 2022.

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